Privacy Policy

Magicianly B.V. (“Magicianly,” “we,” “us,” or “our”) respects your privacy and is committed to handling personal information responsibly and transparently.

This Privacy Policy explains what information we collect when you visit magicianly.com, interact with our content, download a resource, subscribe to our emails, book a call, or otherwise communicate with us, as well as how we use and protect that information.

Magicianly B.V. is a company registered in the Netherlands and is the controller of personal information described in this Privacy Policy where applicable.

If you have questions about this Privacy Policy or how we handle your information, you can contact us at emiel@magicianly.com.

Information We Collect

The information we collect depends on how you interact with Magicianly.

Information you provide to us

You may provide information such as:

• your name
• email address
• phone number
• company or brand name
• website URL
• job title or role
• information about your ecommerce business
• information submitted through forms, questionnaires, or booking pages
• messages, files, or other information you send to us directly

For example, we may collect this information when you subscribe to our newsletter, download a guide, request a free resource, book a call, submit a form, or contact us.

Information collected automatically

When you use our website, certain technical information may be collected automatically, including:

• IP address
• browser and device information
• operating system
• referring website or source
• pages viewed
• approximate location derived from IP address
• date and time of visits
• interactions with the website

We may collect this information through server logs, cookies, pixels, analytics tools, and similar technologies.

More information is available in our Cookie Policy.

How We Use Your Information

We may use personal information to:

• operate, maintain, and improve our website
• provide resources or content you request
• send newsletters and other marketing communications you have subscribed to
• respond to questions or inquiries
• schedule and conduct calls
• assess whether Magicianly's services may be relevant to your business
• communicate with prospective and existing clients
• understand how visitors discover and use our website
• measure the performance of our content and marketing
• improve our marketing, website, and services
• maintain website security and prevent misuse or fraud
• comply with legal and regulatory obligations

We do not use your personal information for purposes that are materially incompatible with those described above without providing appropriate notice.

Email Marketing

If you subscribe to our newsletter, request one of our resources, or otherwise opt in to receive marketing communications, we may send you emails containing educational content, resources, updates, and information about Magicianly's services.

Our email marketing and signup forms may be provided through Kit.

You can unsubscribe at any time by clicking the unsubscribe link included in our marketing emails.

Unsubscribing from marketing communications does not prevent us from sending messages that are necessary for an existing business relationship, transaction, or request.

Booking Calls

When you book a call with us, we may collect information necessary to schedule and prepare for that call.

We currently use Calendly to facilitate appointment scheduling. Information you submit through Calendly may also be processed in accordance with Calendly's own privacy practices.

Legal Bases for Processing

Where the European General Data Protection Regulation (“GDPR”) or similar laws apply, we process personal information based on one or more of the following legal grounds:

Consent

For example, when you choose to subscribe to certain marketing communications.

Performance of a contract or steps before entering into a contract

For example, when you contact us about potentially working together or when we provide services to a client.

Legitimate interests

For example, operating and improving our website, understanding how our website is used, protecting our business, responding to inquiries, and marketing our services where permitted by law.

Legal obligations

Where we need to process information to comply with applicable law, accounting requirements, legal claims, or regulatory obligations.

Where we rely on legitimate interests, we consider whether those interests are overridden by your privacy rights.

How We Share Information

We do not sell your personal information for monetary consideration.

We may share personal information with trusted service providers that help us operate our business, such as providers of:

• website hosting and infrastructure
• email marketing and newsletter software
• scheduling software
• analytics
• advertising and marketing technology
• forms and lead capture tools
• communications
• security
• professional services

These providers may process information only as necessary to provide their services to us and are subject to their own contractual and legal obligations.

We may also disclose information where reasonably necessary to:

• comply with applicable law or a lawful request
• protect our rights or property
• investigate fraud, security incidents, or misuse
• establish, exercise, or defend legal claims
• complete a merger, acquisition, restructuring, or sale of all or part of our business

International Data Transfers

Magicianly is based in the Netherlands, while some of the service providers we use may process information in the United States or other countries outside the European Economic Area.

Where required, we rely on appropriate safeguards for international transfers, such as adequacy decisions, Standard Contractual Clauses, or other legally recognized transfer mechanisms.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including legal, accounting, security, and business requirements.

Retention periods vary depending on the type of information and why it was collected.

For example:

• newsletter subscriber information may be retained until you unsubscribe or we otherwise remove it
• inquiry and prospect information may be retained for a reasonable period to manage follow-up and business records
• client-related information may be retained for the duration of our relationship and afterward where necessary for legal, accounting, or contractual purposes

We may retain limited information after an unsubscribe request where necessary to maintain a suppression list and ensure we respect your preference.

Cookies and Similar Technologies

Our website may use cookies and similar technologies for functionality, analytics, and marketing purposes.

Some cookies are necessary for the website to function properly. Others may help us understand website usage, measure marketing performance, or improve our services.

You can learn more in our Cookie Policy.

You can also manage or delete cookies through your browser settings. Disabling some cookies may affect how certain parts of the website function.

Your Privacy Rights

Depending on where you live, you may have rights regarding your personal information.

Under the GDPR and applicable European data protection laws, these may include the right to:

• access your personal information
• correct inaccurate or incomplete information
• request deletion of your information
• restrict certain processing
• object to certain processing
• receive certain information in a portable format
• withdraw consent where processing is based on consent
• lodge a complaint with a data protection authority

These rights may be subject to exceptions under applicable law.

If you are located in the Netherlands, you may also contact the Autoriteit Persoonsgegevens regarding a privacy complaint.

United States Privacy Rights

Residents of certain U.S. states may have additional privacy rights under applicable state law, including rights to access, correct, delete, or obtain a copy of certain personal information and, where applicable, to opt out of certain uses of personal information.

The availability and scope of these rights depend on the law that applies to you and to Magicianly.

Magicianly does not sell personal information for monetary consideration.

To make a privacy request, contact us at emiel@magicianly.com.

We may need to verify your identity before completing a request.

Third-Party Websites and Services

Our website may contain links to websites or services operated by third parties.

We are not responsible for the privacy, security, or content practices of third-party websites. We encourage you to review their privacy policies before providing personal information.

Data Security

We use reasonable technical and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of transmitting or storing information online can be guaranteed to be completely secure.

Children's Privacy

Magicianly's website and services are intended for businesses and professionals and are not directed at children.

We do not knowingly collect personal information from children under the age of 16 through our website.

If you believe a child has provided personal information to us, please contact us so we can take appropriate action.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, services, technology, or legal obligations.

When we make changes, we will update the “Last updated” date at the top of this page.

Contact Us

If you have questions, requests, or concerns regarding this Privacy Policy or your personal information, contact:

Magicianly B.V.
Netherlands
emiel@magicianly.com