Turn more subscribers into customers. And more customers into repeat buyers.
We build and operate retention systems that improve subscriber conversion, repeat purchase behavior and LTV, primarily through email & SMS.
Trusted by 150+ Established Ecommerce Brands
Selected Client Work
Built to perform.Designed to feel like your brand.
Case Studies
The strategy behind the numbers.
In Their Words
Founders and operators, on camera.
“We've had a lot of issues with email and SMS marketing. Once we started working with Magicianly, we instantly started seeing the results.”
Alex SosnovCOO/VP at Tiesta Tea
“We've worked with a fair amount of email marketing agencies and it's been a disaster. However Magicianly has been remarkable.”
Shane CramseyCEO at TakeShots
“I felt like they truly understand the meaning and the feeling of the brand, and the communication has been excellent.”
Gustavo SanchezCEO at jijamas
Jeremy HowlettCEO at StairSlide
Alex CorrenFounder of UnCanny Wellness
Conrad SteinbrueckCo-founder at Modern Botanical
Michael CanepaCo-founder of Kidskin
Real clients.Verified on Trustpilot.
Magicianly stands out above the rest
Emiel and his team are the only ones we've worked with who we fully trust to nail our messaging, understand our audience, and create the kind of graphics that align with our brand. It's a great feeling to not have to worry about that part of the business or feel like everything needs constant oversight.
Great Team, Great Processes
What impresses me most about Magicianly is the ownership and the processes. From content calendars to approvals to weekly and monthly reporting, everything is run as a controlled process that hums. A team that can take full ownership, deliver reliably, and keep things on brand.
We'd worked with two other agencies…
We'd worked with two other agencies before, and both experiences were terrible. So we were hesitant to try another one. The entire experience with Magicianly was smoother, more organized, and honestly just more enjoyable than anything we'd been through before.
Incredible team!
We've worked with different email agencies over the years, but Magicianly genuinely stood out. From strategy to execution, their team was proactive, creative, and incredibly easy to work with. Their insights helped us unlock real growth through email.
Working with Magicianly has completely transformed…
They don't just set up templates and walk away; they take the time to understand our brand voice and our customers. From building complex automation flows to keeping our deliverability rates healthy, they handle everything with total professionalism.
Great collaboration and very helpful team
Communication was smooth, they were very responsive, and always open to feedback. They helped me set up and improve my email flows in a clear and structured way. I especially appreciated their proactive approach.
Magicianly is a true marketing partner
They take time to get to know your business and product and as a result are able to create very high quality campaigns and flows.
Great team, organized process, and solid results
The team was responsive, organized, and easy to work with. They brought structure to our email program, handled projects on time, and were always open to feedback. Overall, a reliable partner that delivered what they promised.
Magicianly has reworked our email flows…
We immediately saw the difference in the result and conversion. Emiel and his team understand quickly your brand and can tailor nice emails that match your brand identity.
Brand cohesive and beautiful email flows
The entire process was smooth from onboarding through implementation of each flow. Emiel and Milica stayed in touch throughout, answered my questions, and ensured I was happy with the outcome.
Highly recommended!
Magicianly has been wonderful to work with! Beautiful email designs, reasonable pricing, and an active team. Emiel personally speaks with me regularly, and I have nothing but good things to say.
Emiel and team made everything easy!
I was kept in the loop at every stage and the communication was top tier!
What We Do
End-to-end retention, built around your customer lifecycle.
Retention strategy & lifecycle mapping
Customer data, purchase behavior and economics first. Channels and campaigns come after.
Email & SMS campaign management
Planning, copy, design, segmentation, implementation and ongoing management.
Lifecycle flows & automation
Journeys built around behavior and reorder windows, not a generic flow checklist.
List growth & subscriber conversion
More of the right visitors on the list, and more of them becoming customers.
Subscription retention
Renewals, churn, failed payment recovery, winback and subscriber LTV for subscription brands.
Segmentation, deliverability & measurement
Clean data, healthy sending, and reporting tied to cohorts and contribution margin.
Cross-Channel Retention Strategy
Email + SMS at the core.
WhatsApp and direct mail come in where the lifecycle use case and the economics justify them, not because a channel is available.
Core Channel
SMS
Core Channel
Selective
Direct Mail
Selective
How We Think About Retention
We don't optimize email metrics.We optimize what customers do next.
Open rates, clicks and attributed revenue diagnose the channel. The real outcome is whether more subscribers buy, more customers come back, and each cohort becomes more valuable.
- Subscriber
- Customer
- Second Purchase
- Repeat Customer
- High-LTV Customer
SubscriberCustomer
- Subscriber conversion
- Time to first purchase
CustomerSecond purchase
- First-to-second purchase rate
- Time between orders
Second purchaseRepeat customer
- Purchase frequency
- Product affinity
- Reorder timing
Repeat customerHigh-LTV customer
- 30 / 60 / 90-day LTV
- Cohort retention
- Contribution margin
Better email metrics aren't the goal. Better customer behavior is.
Why Magicianly
Your retention agency shouldn't need babysitting.
Many of our clients come to us after trying another agency. They weren't looking for more activity. They were looking for ownership.
We measure retention like a business channel.
- Subscriber-to-customer conversion
- First-to-second purchase rate
- Time between orders
- Repeat purchase behavior
- 30 / 60 / 90-day LTV cohorts
We still track opens, clicks and attributed revenue. We just don't mistake them for the end goal.
- 02
Proactive communication. No chasing.
You shouldn't have to keep asking what we're testing, what changed or what's happening next.
- 03
Continuous optimization. Not maintenance mode.
We don't build the flows, send campaigns and call the account “done.” We're continually looking for the next constraint and the next opportunity.
- 04
Senior strategy + full-team execution
Strategy, copy, design, implementation, deliverability and analysis work as one team.
Retention should feel handled.
See How We Think
We share the same retention thinking we use with clients.
Every week, we break down the strategies, experiments and lessons we use to improve ecommerce retention, from email and SMS to lifecycle strategy, deliverability and LTV.
FAQ
Questions operators usually ask
How is Magicianly different from other retention agencies?
Most retention agencies focus on channel metrics and activity. We focus on business outcomes. That means looking at things like subscriber-to-customer conversion, first-to-second purchase rate, time between orders and customer LTV, then building the strategy around what actually moves those numbers. You also get a full team across strategy, copy, design and execution, so retention feels handled instead of becoming another thing you need to manage.
How quickly will I see results?
That depends on the starting point. Some brands have obvious opportunities we can improve quickly, while others need deeper strategic work before the biggest gains show up. In general, we aim to identify the biggest constraints early, fix what is clearly underperforming, and then keep compounding results over time.
Do I need to be on Klaviyo?
No. Most of our clients use Klaviyo, and it is the platform we work in most often, but it is not a hard requirement. We also work with Omnisend. The platform matters, but the bigger opportunity is usually in the strategy, lifecycle and customer behavior behind it.
What are the costs?
Pricing depends on the scope, complexity and level of support needed. Rather than showing one-size-fits-all pricing, we first look at the size of the opportunity, what you already have in place, and what kind of support makes the most sense. If it looks like a fit, we will walk you through the recommended scope and pricing clearly on the call.
What kind of ecommerce brands do you work with?
We primarily work with established ecommerce brands, usually in the 7 to 9 figure range, that want a more strategic approach to retention. That includes both traditional repeat-purchase brands and subscription-based brands. In most cases, our best-fit clients already have meaningful traffic, an existing customer base and enough scale for retention to materially impact the business.
Will I be stuck to a long-term commitment?
No. We care much more about fit than forcing a long-term commitment before it makes sense. We will recommend the right engagement structure based on your situation, and we are always transparent about expectations, scope and what it will take to produce meaningful results.
Let's look at where your retention economics are leaking.
A direct conversation about your lifecycle, your cohorts and the numbers worth moving first. No pitch deck, no generic audit template.