For Ecommerce Founders Focused on Predictable, Scalable Growth

We Turn Email & SMS Into A Revenue Engine That Scales

Since 2019, we build and operate lifecycle revenue systems that increase LTV, retention, and long-term revenue contribution.

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4.7/5 rating from 36 ecommerce brands on Trustpilot

Trusted By 120+ eCommerce Brands

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What It’s Like To Work With Us

Unfiltered feedback from eCommerce teams we partner with.
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4.7/5 rating from 36 ecommerce brands on Trustpilot
Case Studies

Email & SMS responsible for $300M+ in attributed revenue

How ecommerce brands use lifecycle systems to drive meaningful revenue contribution.
U.S. health brand scaling lifecycle revenue at volume

$1.5M In Email Revenue In The First 4 Months

After working with us

This U.S. health brand was generating $130k–$150k/month from email before working with us. After implementing our lifecycle-driven revenue system, email generated $1.5M total in the first 4 months.
52% average open rates
Hit an all-time revenue high
27% reduction in Klaviyo costs
U.S. fashion brand accelerating email contribution

+ $188k In Monthly Email Revenue Within 30 Days

After working with us

This U.S.-based fashion brand was generating $84k/month from email. After implementing a lifecycle-driven email strategy, monthly email revenue increased to $272k within 30 days, with email now accounting for 52.6% of total revenue.
55% average open rates
Re-engaged a dormant email list of 45,000 subscribers
Lifecycle strategy implemented across core email flows
European skincare brand growing without discounting

+ €66K In Monthly Email Revenue Within 30 Days

After working with us

This European skincare brand was generating ~€52k/month from email. After implementing a lifecycle-driven revenue system, monthly email revenue increased to ~€118k within 30 days, with email accounting for 49% of total revenue.
Non-discount lifecycle approach across all flows and campaigns(discounts used only in the welcome flow and sign-up form)
Sign-up rate increased from 4.5% to 12.8% in 9 days
53% average open rates
U.S. brand turning email into the primary revenue channel

+ $51K In Monthly Email Revenue Within 60 Days

After working with us

This U.S.-based brand was generating $20k–$25k/month from email. After implementing a lifecycle-driven revenue system, monthly email revenue increased to $73,242 within 60 days, with email accounting for 68% of total store revenue.
Email became the primary revenue channel (68% of total revenue)
Sign-up rate increased from 1.9% to 10.8%, driving accelerated list growth
Brand reached a new all-time revenue high, with improved margins
High-end brand breaking through an in-house email plateau

+$122,805 In Monthly Email Revenue Within 60 Days

After working with us

This high-end brand was managing email in-house and had plateaued at 30–35% of total revenue from email. After restructuring their lifecycle revenue system, email generated an additional $122,805 per month within 60 days, increasing email’s contribution to 46.7% of total store revenue.
Email revenue contribution increased to 46.7%, a new all-time high
Improved engagement and click-through rates across core campaigns and flows
Re-engaged dormant subscribers and cleaned the list, reducing Klaviyo costs by 20%
UK supplement brand unlocking revenue through fundamentals

+ £43K In Monthly Email Revenue Within 45 Days

After working with us

This UK-based supplement brand was managing email in-house with outdated strategies and design-led emails that lacked conversion focus. After restructuring their lifecycle revenue system, email generated an additional £43k per month within 45 days, with email accounting for nearly 70% of total store revenue.
Email became the primary revenue channel (~70% of total revenue)
Conversion-led email design implemented across key flows and campaigns
Welcome flow and sign-up form optimized on day one, resulting in a 243% increase in welcome flow revenue within 5 days
Pet brand recovering deliverability-constrained revenue

+ $89K In Monthly Email Revenue Within 90 Days

After working with us

This pet brand was generating $123k/month from email, but performance was constrained by a major deliverability issue. After resolving deliverability and restructuring their lifecycle revenue system, monthly email revenue increased to $212,873 within 90 days, with email accounting for 55% of total store revenue.
Critical deliverability issue resolved early in the engagement
Average open rates increased from 22% to 55% within 60 days
Brand reached multiple all-time revenue highs during the engagement
High-end skincare brand scaling with segmentation and pricing discipline

+ $249K In Monthly Email Revenue Within 60 Days

After working with us

This high-end skincare brand was generating $480k/month in email revenue prior to engagement. After implementing a segmented, lifecycle-driven revenue system, monthly email revenue increased to $731,611 within 60 days, with email accounting for 71% of total store revenue.
Hyper-segmented email strategy tailored to distinct customer profiles
Zero-discount approach across all core flows
Minimal discounting on campaigns (limited to two per year)
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4.7/5 rating from 36 ecommerce brands on Trustpilot
WHY brands work with MAGICIANLY

Built For Revenue Accountability,
Not Activity

This is why most of our clients come to us after working with another agency.

Built for what breaks at scale

As brands grow, the problems change:

- CAC increases
- Margins tighten
- Channels become interdependent
- “More volume” stops working

We design lifecycle systems specifically for these constraints, so growth holds up as spend and complexity increase.

We don’t run tasks. We own outcomes.

Most agencies start strong, then settle into maintenance mode: campaigns get sent, reports get delivered, a few tests run… and momentum quietly fades.

We don’t operate on task completion.

We operate on revenue accountability. If something isn’t moving a meaningful growth lever, it doesn’t make the roadmap.

Testing with a business case

We don’t test because “it’s time to test.” Every experiment is tied to a business constraint:

- Welcome flow CVR
- Purchase frequency
- First-to-second purchase rate
- Contribution margin

If a test doesn’t move a meaningful lever, we don’t run it.

A full lifecycle team, not a single operator

Email at scale requires different skill sets: strategy, copy, design, data, deliverability.

With Magicianly, you don’t get one person “doing email.

You get a dedicated lifecycle team operating as an extension of your business, without the overhead of hiring internally.

Retention as infrastructure, not execution

Email & SMS aren’t treated as a checklist of campaigns.They’re treated as revenue infrastructure:

- Lifecycle-first strategy
- Conversion efficiency over volume
- Systems that compound instead of spike

That’s how retention becomes predictable, not something you constantly need to “manage.”

How We Work

How We Turn Retention Into A Scalable Revenue System

4.7/5 rating from 36 ecommerce brands on Trustpilot
#1
Diagnose the revenue constraints

Before building anything, we audit your lifecycle end-to-end:

Klaviyo setup, data integrity, flows, campaigns, segmentation, deliverability, and revenue contribution.

The goal isn’t “best practices.” It’s identifying the specific constraints limiting retention revenue today.

#2
Fix deliverability and data foundations

Revenue doesn’t scale if inbox placement doesn’t.

We stabilize deliverability early by cleaning the list, fixing engagement signals, and implementing our deliverability recovery framework. This ensures future growth is built on reliable inbox placement, not fragile short-term wins.

#3
Turn traffic into owned growth

List growth that compounds, not leaks.

We design and optimize high-converting sign-up systems (often 8–15%+), turning existing traffic into a predictable source of future revenue. This reduces dependency on paid acquisition over time.

#4
Build the lifecycle revenue engine

Flows first. Always.

We design and operate your core lifecycle flows, integrated with SMS where it adds leverage. These flows adapt and improve continuously, forming the backbone of scalable retention revenue.

#5
Run campaigns with intent

Campaigns support the system, they don’t replace it.

We build an on-brand, segment-led campaign calendar focused on momentum, relevance, and contribution, not constant discounting.

Campaigns are used to amplify lifecycle performance, not mask weak foundations.

#6
Optimize and compound performance

Scaling happens when efficiency improves.

Once the lifecycle system is live, we continuously optimize flows and campaigns to improve conversion efficiency, first-to-second purchase rate, and contribution margin, so growth compounds without increasing risk or acquisition spend.

BOOK A CALL

Turn Retention Into Predictable Revenue

We help ecommerce brands increase customer LTV, improve retention efficiency, and build email & SMS systems that drive meaningful revenue contribution, without relying on discounts or higher ad spend.

“Our flows have been 200% of what they were before at least. We have seen phenomenal results. Our return on investment has been well over 10x, probably closer to 50x. I'm amazed at the results they've been able to bring us. And I'm super happy with what they've done. Magicianly has been awesome.”

Jeremy Howlett
CEO at StairSlide
our portfolio

Conversion-focused email design, built for scale

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"Since partnering with Magicianly we've seen an 800% increase in channel revenue of email and SMS. And that has gotten us from like the low teens up to 30%+ share in total revenue. Big endorsement from our team!"

Conrad Steinbrueck
Co-founder at Modern Botanical
BOOK A CALL

Explore Whether We’re A Fit To Scale Retention Revenue

This is a focused 30-minute conversation with the founder of Magicianly to assess how email & SMS can contribute more predictably to your revenue as you scale.

At the end of the call you'll have a clear look at whether it makes sense to work together.

In order to qualify:

You must be an active eCommerce brand selling physical products to consumers. And you're using Shopify or WooCommerce as your eCommerce platform and Klaviyo for your email marketing.
You’re looking for a long-term retention partner, not task-based execution.
GOT QUESTIONS?

Frequently Asked Questions

Answers to common questions from ecommerce founders considering a retention partner.
What makes Magicianly different from other email & SMS agencies?
What actually happens on the first call?
How is pricing structured?
What kind of results should we realistically expect?
Is there a minimum contract or long-term commitment?

Still Have Questions?

If you’re unsure whether this makes sense for your brand, the best next step is a short conversation.
Let's Talk
FREE EMAIL MARKETING TRAININGS

Take a look at our YouTube Channel

Over 2,700 Subscribers and 150,000+ Views.
Full Ecommerce Email Marketing Course (3+ Hours)
Klaviyo Signup Form Tutorial | 3X Your Email List Growth
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The BEST Email Marketing Calendar in 2025 (FULL COURSE)
Klaviyo Post Purchase Flow Tutorial (2025 - Step By Step)
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